CASE STUDY
Azara Healthcare
Azara Healthcare Improving Population Health Management With Data Visualization
Overview
Azara Healthcare, a leading provider of solutions designed to support all aspects of population health, wanted its clients in the community health center and physician practice space to do more with their data. Their products empower these providers to customize population health initiatives, identify at-risk patients, improve quality, reduce costs, and simplify mandated reporting. The primary focus was on DRVS, a centralized data analytics solution that Stirling Brandworks partnered with Azara to build.
Key Services
- Brand Positioning
- Website Design + Dev
- Product Design + Dev
- Customer Experience
- Maintenance & Support
Our Approach
In collaboration with Azara, Stirling provided continuous product design and development, adding features and optimizing the DRVS experience for end-users. The enhanced product was complemented by a newly designed website, complete with a simplified product animation, offering a look at DRVS, without revealing proprietary information.
Through collaboration with the larger Azara team, strong communications across all channels, and strategic guidance, Stirling and Azara forged a partnership that thrives to this day.
Research
Helping Engineering Uncover User Needs
With hundreds of licenses across the country and dozens of measures and filters, the application has grown considerably over time. A talented engineering team was too close to the software to make significant changes to its structure. Azara needed an independent user experience (UX) audit. Our process started by reviewing the existing application and interviewing real users, and critical stakeholders. By breaking features down into user stories, we were able to identify gaps and provide a phased approach to addressing recommendations.
UX/UI
Rolling Out a CX
Centered Approach
Leveraging the findings from the user experience (UX) audit, Stirling assisted with the complete redesign of Azara’s flagship application, DRVS. This new look-and-feel focused on shortening pathways to common data views, providing richer visualizations, and adding enhanced filtering options. For the next major product go-to-market, we were able to develop concepts from front to back-end, ensuring a consistent visual identity and customer experience across Azara’s suite of tools.
Support
Overseeing Ongoing
Product Development
Software as a service (SaaS) platforms are never abandoned, and constant optimizations, new feature releases, and development sprints keep engineering teams busy. Stirling’s involvement ensures a consistent experience for end-users and provides Azara with a dedicated UX partner.
Marketing
Getting To Market
Like many product companies, Azara communicates with customers and prospects by leveraging email marketing, social media, and their corporate website. These systems were fragmented. Sales and marketing did not have all the data they required and they lacked a central repository to manage their customer touchpoints.
Technology
Supporting A Marketing
Stack Rollout
The project team identified HubSpot Marketing and Sales Hub as the best tools to fit the need. Stirling supported the migration, implementation, and rollout of the stack, ensuring seamless integration every step of the way.
Website
Deploying a New
Corporate Website
The Stirling design team brought visual balance to the redesigned website, offering an easily navigable, user-friendly experience for visitors. A dynamic product animation loop demonstrated the DRVS tool in action, offering a simplified view of what’s possible with their key product.
Clients Review
"Their amazing work ethic, focus, and invaluable guidance have been instrumental in the growth of our products."
More Work
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