CASE STUDY
Bluespec,Inc
Generating Leads For A Fast Growing Startup
Overview
Bluespec is a technology company focused on the emerging open-source hardware movement. Well known within the RISC-V community of developers, Bluespec needed help solidifying its industry-leading position from a brand perspective. Stirling built a marketing program that included better lead generation/management, higher brand visibility, and a consistent,leading voice for its social media channels.
Key Services
- Brand Development
- Website Design + Dev
- Graphic Design
- Email Marketing
- Targeted Campaigns
- Conversion Rate Optimization
Our Approach
Stirling provided Bluespec with a branding and marketing program designed to set it apart from industry peers as the leader and innovator, further enhancing the brand’s visibility and credibility.
Using HubSpot, we expanded national lead generation and provided a robust marketing campaign on Bluespec’s most active social media channels. Stirling still helps guide Bluespec’s progress as it offers new products and forges new partnerships.
Brand
Headline About Brand Refinement
Stirling chose the distinctive color palette, which was carried across all Bluespec’s marketing assets, components, and channels.
Website
Ux-Focused Design
Invites Exploration
** Include mention of custom chip graphics
Marketing
Getting To Market
The newly rebranded Bluespec was officially launched via a brand awareness campaign on LinkedIn. That campaign drove over 400 prospects to a custom landing page with a click-through rate that was 2x the industry average.
CRO
Successful Lead Generation And Marketing Strategies
The game-changing landing page Stirling created for Bluespec’s RISC-V Explorer product offered users a free product evaluation, which drove more than 200 leads. Additional leads generated through targeted emails provided nearly half of the overall leads for the RISC-V Explorer.
Design
Headline About Branded
Marketing Materials
Stirling created for Bluespec a more active website experience designed to give customers the resources and information they needed to explore RISC-V.
Clients Review
"Business leads have increased by 5x since our Stirling Brandworks site went live."
More Work
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