CASE STUDY
Common Trust Federal Credit Union
Launching A Local Credit Union Into A Regional Brand
Overview
Common Trust Federal Credit Union began as Woburn Municipal Credit Union. A local institution, the credit union amended its charter to allow for expansion into surrounding communities. Its goals were to be well-known in newer communities, entice and engage potential new members, and establish a new brand identity: Common Trust Federal Credit Union.
Key Services
- Brand Positioning
- Video Production
- Website Design + Dev
- Social Media Management
- Email Marketing
- Targeted Campaigns
Our Approach
Stirling learned what current members loved most about the credit union - it wasn’t a large, faceless bank - and built the new brand identity around that. Common Trust Federal Credit Union was the new name and launched a multi-faceted branding and marketing campaign that included TV ads, geofencing and behavioral targeting.
Stirling Brandworks’ efforts resulted in click-through rates five times the national industry standard, driving new customers into the credit union’s branch offices and a 20% increase in business growth.
Brand
A Familiar Brand’s New Identity
A new name and identity was crafted for the credit union, rooted in its brand story: Common Trust Federal Credit Union. To further introduce the brand, we created a campaign that spoke to its target customers—new and existing—with a tagline that embodied its community-first identity: Familiar Faces, Invested in You.
Video
Spreading The Word
To The Right Audience
A cross-channel launch campaign, anchored by four regionally-targeted television commercials, was aimed at potential members in new communities. Each TV ad highlighted stories of Common Trust employees helping members achieve life goals, offering potential members a glimpse of what they could expect with Common Trust.
Website
Headline About
Website Updates
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend magna vitae gravida fringilla. In volutpat, orci ac viverra semper, tortor ipsum fermentum eros, sit amet convallis eros arcu eu risus. Integer odio arcu, faucibus ut malesuada lobortis, viverra vitae eros. Donec sed orci sed velit pellentesque iaculis vitae vitae enim. In et cursus risus, feugiat consequat nulla. **Tie video elements into website design
Marketing
Getting To Market
Using mobile location technology called “geofencing” we targeted potential members visiting nearby banks and drove them via targeted ads on their smartphones to landing pages and compelling offers reinforcing Common Trust’s brand positioning. Stirling also launched behavioral targeting to engage local consumers of financial-related content with enticing promotions. As a result, over 40 people visited the credit union after being exposed to an ad at another bank.
Social
Headline About Social Communication
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend magna vitae gravida fringilla. In volutpat, orci ac viverra semper, tortor ipsum fermentum eros, sit amet convallis eros arcu eu risus. Integer odio arcu, faucibus ut malesuada lobortis, viverra vitae eros. Donec sed orci sed velit pellentesque iaculis vitae vitae enim. In et cursus risus, feugiat consequat nulla.
Clients Review
"Our business increased 20% since we started working with Stirling Brandworks."
More Work
See More like this
See more application success stories.
